Forbes - FAQ

Forbes Ad Manager is a platform designed for self-service digital campaign management.  Advertisers interested in running advertising campaigns on http://forbes.com can log in and buy premium Forbes inventory, directly targeting their desired audiences.

Forbes Ad Manager offers premium digital display advertising across forbes.com, including both audience/demographic and contextual targeting options.

 There is no minimum or maximum budget to run with Forbes Ad Manager.

A campaign is a set of advertisements created and displayed on http://Forbes.com to reach your intended audience. Creating a Campaign through Forbes Ad Manager is easy. 

Every campaign consists of: 

• Budget: Set your budget based on how much you want to spend or how many impressions you want to serve. 

• Schedule: The dates your campaign will run. 

• Targeting: Where your ads will be shown. See the Targeting section for more information on targeting options. 

Creatives: The actual ads displayed to your audience.

1. Select Product: Select the desired digital ad products from available choices of sizes and targeting.

2. Budget: Ad Manager supports campaigns with no minimum spend required. 

3. Schedule: Select start and end dates for your campaign. Depending on your campaign budget, we recommend 7+ days for optimal performance. 

4. Targeting: Target your campaign by Geo (location), Audience type or Contextual targeting.   

5. Creatives: Upload your ad creative or use our creative builder to build creative from scratch. 

Each product is priced by CPM (cost-per-thousand) x Impressions. Impressions are the number of times your ad will be displayed to your audience.  

Cost per thousand, (Cost-Per-Mille), a term for the price of 1,000 ad impressions. If an ad placement on a website costs $12.00 CPM, an advertiser will pay $12.00 for every 1,000 ad impressions. 

All campaigns require creative review and approval. Once approved, your campaign will go live on the requested start date. 

Approval will be completed within 3 business days after the campaign is created and paid for.

Campaign(s) will be organized under one order. Use the Orders page to print a receipt for each transaction. You can also reach all campaigns in the left-hand menu under Campaigns. 

DRAFT: If your campaign is in DRAFT status, your budget can be changed. 

LIVE: If your campaign is in LIVE status, your budget cannot be changed. 

PAUSED: If you want to edit your budget, you can pause your campaign, copy it, cancel the original campaign and submit a new campaign with new dates and a new budget. 

CANCELLED: If you cancel your campaign or if your campaign did not reach the contracted number of impressions, you will get a refund.

You can edit a campaign that has already been submitted and paid for by navigating to the campaign and clicking Edit. Targeting and flight dates can be edited, however you cannot edit your budget. 

NOTE: If your campaign has already started, the start date cannot be changed. 

Your campaign may no longer be delivering impressions because the end date has passed. If you want your campaign to continue delivering impressions, you will need to create a new campaign.  

Your campaign may no longer be delivering impressions if you have no active creatives. You can view all your submitted creatives by navigating to your campaign and clicking on Creatives. Make sure at least one creative is active for the campaign to deliver.  

If you are still having issues, please contact the support team. A contact form is available through the Support button in the drop-down menu in the top right corner of the platform.

To stop a campaign from delivering, click into the campaign and select Pause from the dropdown. The campaign will stop delivering impressions. Once paused, the campaign can then be cancelled.

• DRAFT: The campaign has not yet been submitted. Please note, once a campaign has been submitted, it can take up to 30 minutes for a campaign’s status to be updated. 

• PENDING: The campaign has been set up and paid for but has not reached its start date yet. Campaigns can also be PENDING if creative approval still needs to be received. 

• LIVE: The campaign is currently delivering impressions.  

• COMPLETED: The campaign has fulfilled its budget or passed its end date and is no longer delivering impressions. 

• CANCELLED: The campaign has been cancelled and will no longer deliver impressions.  

• PAUSED: The campaign has been paused and is no longer delivering impressions. 

• FAILED: Your campaign has failed. Please contact the support team. A contact form is available through the Support button in the drop-down menu in the top right corner of the platform. 

Targeting is the way in which you customize your campaign and decide who will see your ad.  

We offer both contextual (based on the content a user is reading) and audience (based on user interests) targeting.

Creative is the image that will be shown to the audience you target. You can upload creative or create one from scratch using our easy-to-use Creative Builder. 

We accept digital display creatives in the following formats: (JPG, PNG, GIF) - use this option when you have advertising ready creative. Please review our specs and creative guidelines here. 

The “Build a Creative” option is available at the add creative step. This option is great to use if you do not have creative readily available. To use this option, simply upload an image, add your logo, text, and click-through URL, and the creative will be built for you. 

Yes. To add new creatives once your campaign is live, click your campaign and navigate to the creatives tab. 

Creatives will be approved or rejected by the Forbes team within 3 business days. You will be contacted if there are any issues with your creatives.
More details here. @a user add S3 link.

Please review our creative approval process here.

PENDING: The creative has been submitted and is pending approval. 

ACTIVE: The creative has been approved. 

REJECTED: The creative was rejected. If this is the only creative, the campaign will not deliver.

You can view campaign performance at any time by selecting your campaign and clicking on the performance tab. Here you can view real-time campaign performance by date range. Click on the creatives tab to view overall performance by creative. 

To download a report containing all performance related metrics click on Reports in the left-hand menu. You can also schedule automated reports to be sent to your email at a frequency of your choosing.

The following metrics are available in the exported reports in the Reports section. Note that some of these metrics may not be available depending on the date range you selected when creating the report. Metrics listed in the reports include: 

• Booked impressions: The number of impressions that were calculated according to your budget when you created your campaign. 

• Budget: The dollar value you set when creating your campaign. 

• Clicks: The number of clicks during the selected date range. 

• Delivered impressions: The number of impressions that delivered during the selected date range. 

• CTR: The “click-through-rate” is the number of clicks received, divided by the number of delivered impressions. The CTR is presented as a percentage.  

Spend: The total amount of the campaign budget spent based on the number of delivered impressions during the selected date range.

Once you have finished creating your campaign, you will be taken to the checkout page. From here you can choose to pay for the campaign or add more campaigns. Forbes Ad Manager supports payments via credit card through our secure payment provider and accepts many major credit cards.

You will be charged at checkout for your campaign’s total budget. 

If your campaign delivers an impression amount lower than what you budgeted for, the platform will automatically refund the amount that was not delivered to your credit card after the campaign has ended.  

In the event of under delivery, the value of non-delivered impressions will be calculated and refunded. Please note that the validity period of the credit card used to purchase the campaigns should cover the entire delivery period for all campaigns that were part of the order, as refunds can only be issued for the same card that was used to pay for the campaigns. 

Please check the Terms and Conditions for more details about Forbes Ad Manager’s refund policy.

You can update your payment information when you checkout or within your user profile, located in the dropdown menu in the top right corner of the platform. 

Payment statuses are listed in the orders section. Payment statuses include: 

• SETTLED: Payment is confirmed, and the budget has been captured by the credit card.  

• SENT FOR REFUND: A refund was issued due to under delivery. It usually takes 2-5 business days to complete the refund. 

• COMPLETED: All campaigns that were part of order are complete. Any potential under delivery has been calculated, and a refund has been issued. 

CARD INVALID: There was an issue with your credit card. For more information, please contact support. A contact form is available through the Support button in the dropdown menu in the top right corner of the platform.

You can update your account information by clicking on your user profile located in the dropdown menu in the top right corner of the platform. Here you can edit your company details, account details, and billing information.

You can edit your password by going to your user profile located in the dropdown menu in the top right corner of the platform. Click on Reset Password under Account Details. You can also reset your password by logging out and clicking on the Forgot Password link on the login page.

To change the email address associated with your account, you will need to contact support. A contact form is available through the Support button in the dropdown menu in the top right corner of the platform.

For assistance with your account or to cancel your Forbes Ad Manager account, you will need to contact support. A contact form is available through the Support button in the dropdown menu in the top right corner of the platform.

We’d be happy to help with your self-serve advertising needs. Simply email selfserve@forbes.com, and a member of our team will get back to you shortly.